I was looking for more work in publicity/advertising/journalism (that order of preference) through the Monday MediaGuardian of a couple weeks back when I came across this article (New Media column by Paul Carr. You may have to register from where you're clicking in? But look, The Guardian is still one of the best newspapers in the world, and they publish everything in their print edition online for free... you should be signed up already...)
As media over-proliferates and fragments and we move into a Transmet future, it is for the bloggers to take the Dr Gonzo mantle... and some have already proven that "advertisers are more than willing to pay handsomely for first-person online journalism, especially if it is edgy and has a unique voice".
This relates to the post below which was born out of uncertainty about what realgem is for. My friend the Malung does real independent journalism...