Guess who's back?

No not me, not quite yet...

Meanwhile in the news... the UK Government has set new levels of how much of a given illegal drug you may possess for it still to be considered personal use... (seven grammes of heroin) or half a kilo of marijuana... seems quite reasonable to me... The Telegraph reports here... (and the Guardian's news blog here, always worth giving an eyeball...)

realgem advertising review++++++++++++

I draw your attention, too, to the BP advert in the sidebar (of the Telegraph story, that is). Web advertising is getting oh-so clever these days - this is a great example. This one has a volume slider which you can use to activate the advert. Turn the volume slider up to hear the BP exec blab excitedly and reassuringly about the future of the energy business, and the whole advert opens up to (semi-transparently) cover a part of the page.

The implication of this particular ad is somehow re-assuring, too. As cynical as all eco-types and rainbow warriors and many intelligent people want to be about BP (Burnt Planet, as the two former categories might have it) and other energy giants, do you really think the energy companies aren't aware of the real state of the petrochemicals situation on the planet; with alternatives up their respective sleeves ready to capture the market once the oil starts to run low, and/or non-petrochemical energy sources become cheaper or more fashionable?

Well done to the copy-writer who came up with "Beyond Petroleum" for BP... hope you got a big pat on the back for that...